Meeting between ancestral knowledge and technology

On the laboratory side, scientific advances have opened up new horizons. Thanks to characterization techniques, molecular extraction, and NMR spectroscopy, it is now possible to analyze natural active ingredients with unprecedented precision.

Driven by this demand for truth and effectiveness and having been immersed in cosmetopoeia since childhood, Fatima Errakhaoui-Mura invested massively in R&D, to merge two worlds that were until then diametrically opposed. Cosmetopoeia and contemporary cosmetics - This is how a new research axis "La Cosmétopée Reboosté" was born.

From this meeting new avenues were born: molecules revealed, new INCIs, patents filed... and above all, a new way of conceiving cosmetics.

A cosmetic that combines memory and innovation.

Our first innovation, Deep Smooth, perfectly illustrates and summarizes what Novanic Cosmetics does and represents.

Our commitments, our uniqueness

  • Efficiency

    We only produce products whose effectiveness has been confirmed by numerous independent laboratory tests.

  • Ethics & Responsibility

    Welcome to our store.

  • Impeccability

    All our creations must obtain organic, Ecocert and AB certifications.

  • Anhydrous

    Water is precious, which is why, once again, Novantic Cosmetics is making immeasurable efforts in R&D to ensure that all of its formulations are anhydrous. An anhydrous product, if well-made, actually consumes less water, but above all, it does not contain preservatives, alcohol, or synthetic fragrances.

  • Qualities

    Our raw materials are most often used raw, undergoing as little processing as possible.

  • Transparency

    We offer our customers a rare experience in cosmetics. Traceability allows us to track raw materials from their plantations to their consumption.

Scientific Mastery and Innovation

Our expertise goes much further, as we also know how to boost existing molecules and combine them to create superb creations. Deep Smooth is proof of this.

Our knowledge of raw materials and organic active ingredients gives us a significant technological edge in meeting today's market needs. As proof, we file our own INCI (Industrial Inventory) and our creations are subject to patent applications. Finally, our team is composed of the best researchers in the field: CNRS researchers, cosmetic engineers, toxicologists, and botanists.

The future of cosmetics lies in organic formulations, in organic products, but also in effectiveness, traceability, exemplarity, and simplicity. With all these specificities, we have created two new types of cutting-edge cosmetics: Advanced Organic Research (search for new organic molecules) and Cosmétopée Reboostée (improvement of old, forgotten active ingredients). These new technological axes allow us to offer a catalog of new plant-based active ingredients today.

A world first!

Discover a new world of plant-based cosmeceuticals...

Green science cutting-edge formulations rare active ingredients

From plant to patent, a quest for excellence

We study the most active molecular components of our plants. We cultivate them by mastering every stage of their growth, right down to their nutritional needs. Thanks to this mastery, we extract the best of their plant potential. Cultivating and growing our own plants is more than a choice: it's our difference, our strength.

The audacity of research, the heritage of ancestors

Our success, our audacity...

By exploring ancient recipes in bibliographic collections, history books and by exchanging on the ground with local communities, we have rediscovered ancient raw materials that had fallen into oblivion.

Thanks to significant investments in R&D, we choose to explore where few dare to venture : in research that brings together science, tradition and audacity.

We have become experts in plant extraction, characterization, and NMR analysis. Using these technologies, we delve into the heart of molecules to unlock their full potential.

At Novantic, innovation means honoring the intelligence of the past to better invent the future.

COMBINING BEAUTY AND COMMITMENT FOR A BETTER WORLD

We are revolutionizing cosmetics, but also the ethics that accompany it. A new cosmetics where the promotion of fair trade with the world goes hand in hand with the conservation of resources and the balance of ecosystems. This vision transcends all aspects of our identity, from sourcing to design. No organic cosmetics or philosophy without commitments. We are committed to stopping our production once it reaches the point of seasonal yield. A first for a cosmetics brand. ​Novantic Cosmetics is committed to three major actions, which define our ecological charter.

AN ECO-RESPONSIBLE HARVEST, AN ETHICAL QUESTION...

Replanting Program / Combating Desertification / Zero-Carbon Agriculture & Harvesting / Organic Farming / Cosmetopoeic Agriculture Development -- Replanting is our top priority. Beyond combating desertification and promoting CO2 absorption, the impact of a planted tree has an incredible butterfly effect. In the shade, crops become possible, herds can graze again, children are sheltered from the sun, and life reappears. Improving the lives of rural populations fosters new economies, thus combating poverty and malnutrition, while preserving the planet. -- All our harvests are carried out by hand, then transported by electric vehicles. We make every effort to never again impact/pollute ecosystems, whatever the cost.

SHARING, SOLIDARITY, PEOPLE AT THE HEART OF OUR CONCERNS...

Rural Development Support Foundation / Associated Crops (Development of Parallel Economies) / Job Creation / Creation of Our Own Cooperatives / Trade/Direct Trade Economy - Sharing is the first word of this program and our second priority. Creating a foundation to redistribute part of our profits was obvious to us. Promoting the creation of schools, improving sanitary conditions, or providing access to wells. By creating our own cooperatives, we protect these resources and ensure fair employment and income for women and men. Creation of new jobs, Fair Trade economy, support foundation. Sharing, through solidarity and fairness, is our culture. - Education and information are the keys to a prosperous future and intelligent development. Our investments and positive actions allow us to have a positive influence on local populations and allow us to be heard. Helping them develop associated crops, or teaching them how to create new cosmetic supply chains is also a logic that is in line with our eco-responsible program. Creating new jobs with positive ecological vocations and impacts, what could be better for people and the planet!

PROTECTING HER, AN OBVIOUS THING...

Protection / Eco-responsible development / Zero carbon logistics / Eco-responsible packaging Creating natural cosmetics is good, but doing so while taking care of the planet is even better. We are committed, whatever the cost, to having a zero carbon footprint. Utopian? No! Today, electric logistics are possible. Natural packaging exists. Favoring hand-harvesting is a choice. Like our products, these eco-responsible choices lengthen production and delivery times. We are not looking to create an affordable price or produce quantity. Adopting an eco-responsible approach is no longer a choice, but a priority, an awareness from producer to consumer. As a cosmetics brand, we are upstream of these ecological responsibilities. It is no longer a question of cost, but a question of priority and will.

Are you a brand? Novantic supports you in your projects

  • White label

  • INCI filing

  • Research & Development

  • Organic formulation

  • Raw material suppliers

  • Sourcing of raw materials

Develop your products under your branding

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Complete management of declarations and regulatory compliance.

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Tailor-made innovation to meet your customers’ needs.

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Creation of natural and effective care products that respect the environment.

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We work with reliable and certified partners, offering traceability, organic certifications and eco-responsible practices, to guarantee the safety and performance of your products.

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We rigorously select each ingredient to ensure quality, effectiveness, and sustainability. Our choices favor natural, organic, and responsibly sourced raw materials.

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